Next Gen Ads: Confident and Mysterious VS Informative

Sony’s leading the next-gen console charge with the PS4 on November 15th. Microsoft will follow with XBox One a week later, on November 22nd. Their marketing departments are, no doubt, firing on all cylinders.


XBox One

They’re both enjoyable and notably similar: a montage of high-budget, live action, game-related scenes strung together with a music track. But Microsoft’s is a much better commercial because it uses an extra 30 seconds and actually shows people using the console in new ways and shows game footage. Sony’s commercial could be for any console, any set of games, movie, or anything – it simply ends with “Greatness Awaits,” a release date and the PS4 logo. Confident, sure, but not informative at all to the average consumer.

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