Tag Archives: Sony

Next Gen Ads: Confident and Mysterious VS Informative

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Sony’s leading the next-gen console charge with the PS4 on November 15th. Microsoft will follow with XBox One a week later, on November 22nd. Their marketing departments are, no doubt, firing on all cylinders.

PS4

XBox One

They’re both enjoyable and notably similar: a montage of high-budget, live action, game-related scenes strung together with a music track. But Microsoft’s is a much better commercial because it uses an extra 30 seconds and actually shows people using the console in new ways and shows game footage. Sony’s commercial could be for any console, any set of games, movie, or anything – it simply ends with “Greatness Awaits,” a release date and the PS4 logo. Confident, sure, but not informative at all to the average consumer.

E3 2013 Impressions and XBox 180

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First of all, there were many great looking cross-platform titles, and even cross-generation.

Metal Gear Solid 5

Battlefield 4, Dragon Age 3, Rayman Legends, The Division, Watchdogs, Destiny, Witcher 3, Dark Souls 2

I already wrote about exclusives by the first parties: Microsoft, Sony, and Nintendo.

My take-away message is that XBox One will have lots of great games, but PS4 will be $100 cheaper and have a lot of its own great games Continue reading “E3 2013 Impressions and XBox 180” »

Sony E3 2013

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Sony’s conference started kind of slowly and generally had much more talking than was necessary. They finally revealed the appearance of the PlayStation 4 console, a modern looking, slanted box; not nearly as large as the XBox One and it can be placed vertically – I like it. There weren’t nearly as many games as in the Microsoft conference. A new game, The Order: 1886 was teased; a Victorian Steam-punk setting with …werewolves? Yes, please. inFAMOUS Second Son looks good and I’m sure Killzone: Shadow Fall will be a competent and pretty shooter and Knack looks decent. But nothing I saw made me think I must have “Next Gen” on day one (though that remains a strong possibility, regardless).

At one point, Sony had a bunch of indie developers each on their own piece of stage playing their game. It’s always great to see love for the little guys. The games that stood out to me were Mercenary Kings, Octodad: Dadliest Catch, Outlast, and Galak-Z. And, of course, Transistor.

Sony’s big announcement, ironically, wasn’t games or the form factor of their new system, but Continue reading “Sony E3 2013” »

E3 2012 Day 1 – Sony

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Sony’s show had definite high points, but the Wonderbook demo lasted way too long and they didn’t have the volume of titles they usually have. It was also the source of the loudest applause all day following the announcement that everyone attending would receive a year of PlaystationPlus. Not bad.

  • Beyond: Two Souls

    Quantic Dream’s new game, makers of Heavy Rain. Ellen Page playing the lead. Didn’t really see gameplay, just (in-game) movie, but it was an intriguing in-game movie that looked beautiful. See for yourself:

    • Continue reading “E3 2012 Day 1 – Sony” »